Logo concept for traffic safety
What do you get if you are seriously injured or even die in a traffic accident? Or if you cause an accident through negligence? Nothing. In worst case, you have lost your life or put it at risk, and you only have one life. So:
One is more than none.
Or if we put it as a formula: 1 = > 0
Even a less mathematical variant can be easily created by anyone on the keyboard: | = > o
Four characters, four behaviours: Stand. Decide. Move. Arrive.
And if we turn the signs by 90°, it becomes a logo made of traffic sign elements. But actually it is you, walking towards a safe future…
